Pat. James Longo
Shark River Hills, New Jersey
Art Direction, Branding, Branded Environments, Design, Illustration, and Project Management
EXECUTIVE SUMMARY:
Innovative and experienced Creative Project Manager with a proven track record in leading cross-functional teams and delivering high-quality projects on time and within budget. Proven ability to manage complex projects from conception to completion, while maintaining high standards of creativity and quality. With a strong foundation in both creative and technical aspects, I excel at transforming creative ideas into successful projects. Eager to leverage my project management skills and creative vision to drive innovation and growth with a dynamic team.
CORE COMPETENCIES:
Adaptability | Agile Methodology | Conflict Resolution | Content Creation | Critical Thinking | Design Thinking | Effective Time Management | Excellent Communication | Ideation| Organizational Skills | People Management | Problem-Solving | Risk Management | Strong Leadership Abilities
SKILLS:
Art Direction | Brand Design, Identity and Management | Brand Strategy | Exhibition Design | Graphic Design | Illustration | Logo Design | Marketing | Marketing Collateral | Merchandising | Office Layout and Design | Project Management | Print Production, Proofing | Stakeholder Management | Typography | Workspace Environment Design
SOFTWARE:
Adobe Creative Cloud | Asana | Autodesk | Basecamp | Box | Dropbox | Evernote | Microsoft 365 | Excel | PowerPoint | Word | Construction Cloud | Procore | Smartsheets | Trello | Workzone
WORK EXPERIENCE:
ART DIRECTOR and PROJECT MANAGEMENT CONSULTANT
Branding, marketing, art direction, design, illustration, and content creation for major and independent companies across multiple industries including entertainment, publishing, computer / IT, mass media, and service.
Successfully developed and launched brands, designed logos, created and developed advertising, produced illustrations, and built and maintained websites for commercial purposes. Created content for print and online advertising, promotions, and collateral. Led the design and project management of branded environments and facilities.
• Manages clients' needs through the design and development of all phases of work.
• Develops and designs branding, marketing, advertising, illustrations, and websites for commercial purposes.
• Creates content for print and online based advertising, promotions, and collateral.
• Leads the assessment, design, branding, and project management of workspace environments.
PROJECT MANAGER
MS SIGNS, INC. and DRIVE 21 - 2019 - 2024
Work directly with clients, design teams, architects, fabricators, and contractors to deliver branding, code, and wayfinding projects.
• Managed clients, design teams, architects, fabricators, and contractors to deliver branding, code, and wayfinding projects.
• Served a consultant for clients by providing industry leading expertise in design and fabrication methods.
• Quality control of production and fabrication.
• Manage pre-install schedules, preparation, and final installations.
DATAPIPE (after acquisition Rackspace) - 2002 - 2019
• Director of Brand and Facilities Management 2010 - 2019
• Art Director - 2005 - 2010
• Marketing and Webmaster - 2002 - 2005
Successfully built, maintained and managed brand and brand integrity. Developed strategic global marketing initiatives driven by sales and client need through multi-platform advertising, strategic brand focused logo, events, marketing collateral, content creation, video production, phone messaging, and graphic and interior design and site brand management.
As a key member of the creative team, including the CEO and CMO, produced all print, web, and outdoor advertising, marketing collateral, event displays, booths, stationary, business cards and id badges.
Created and maintained brand for new and existing products including logos, print and web content, video production, phone messaging and marketing collateral.
ART DIRECTOR and DIRECTOR of BRAND MANAGEMENT
• Directed and led the creative team alongside the CEO and CMO to develop, design, and produce all branding, graphic design needs, and marketing collateral.
• Developed and designed all print and web advertising, marketing collateral, branding, exhibition design, merchandising, promotional items, and paper materials.
• Collaborated with the CEO and CMO on the development of DATAPIPE’S brand identity creation for all facets of the company.
• Created, maintained, and evolved brand identity systems including the integrity and awareness for new and existing products i.e. logos, print and web content, video production, phone messaging, and marketing collateral.
• Established brand architecture and guidelines for public and internal facing materials.
• Raised brand awareness through the design, production, and distribution of all branded promotional items, for internal and external use, including apparel and giveaways.
• Designed and maintained brand aware environments for 21 office interiors and data centers focused on brand consciousness and corporate values.
• Spearheaded rebranding of all Rackspace acquired offices and facilities for United States, Europe and Asia. Worked directly with facilities and design teams adhering to brand guidelines for signage, interiors and workstations.
EDUCATION:
Montclair State University
B.F.A. in Graphic Design and Illustration
Newark School of Fine Arts
Certification in Illustration and Graphics
ACHIEVEMENTS:
One of a three-member team, consisting of the CEO and CMO, that marketed and branded a start-up to global Managed Service Provider. Developing a lexicon for a relatively new industry, creating content and advertisements that built consumer trust and confidence in a fast paced and growing field that changed the way companies do business.
Designed, branded, and maintained twenty-one office environments and client access areas within data center facilities across three continents. Increased productivity, enhanced work-flow, and greater communication capabilities were at the core of each design which featured corporate branding (including merchandise), messaging and consistent experience.