Pat. James Longo
Ocean Grove, New Jersey
Art Direction, Branding, Branded Environments, Design, Illustration, and Project Management
SUMMARY:
Experience reflects graphic design, art direction, branding, marketing, illustration, and interior design, for multiple industries including IT, music, entertainment and fashion. Covering all aspects of the creative process from ideation, design, and proofing to final production and distribution. Responsible for dissemination of brand identity, ads, collateral, and merchandise. Globally led design and acted us project manager of branded environments.
Utilization of a varied skill-set applied to work as a designer, illustrator, art director, marketing professional, and director of brand management. With strategic vision and proven capabilities created, developed, and maintained internal and external marketing and branding initiatives aligned with company goals across multiple markets.
Results based on proven reliability and creative capabilities as a member of a team or as a solo entity on many successful projects working with the C-Level, art directors, project managers, design teams or vendors.
CORE SKILLS:
Brand Identity and Management, Brand Strategy, Art Direction, Graphic Design, Ideation, Illustration, Logo Design, Typography, Marketing, Merchandising, Work Environment Design, Office Layout and Design, Print Production, Proofing, Content Creation, Project Management, People Management, Illustrator, Photoshop, InDesign, Adobe Creative Cloud, PowerPoint, Excel
WORK EXPERIENCE:
CONSULTANT
Branding, marketing, art direction, design, illustration, and content creation for major and independent companies across multiple industries including entertainment, publishing, computer / IT, mass media, and service.
Successfully developed and launched brands, designed logos, created and developed advertising, produced illustrations, and built and maintained websites for commercial purposes. Created content for print and online advertising, promotions, and collateral. Led the design and project management of branded environments and facilities.
Current Clients
Revilla Grooves & Gear
Prime Numbers LLC
Slovenly Records
Black Gladiator Records
Revilla Grooves & Gear
Prime Numbers LLC
Slovenly Records
Black Gladiator Records
MS SIGNS INC - 2020 - 2024
• Project Manager
Work directly with clients, design teams, architects, fabricators, and contractors to deliver branding, code, and wayfinding projects.
• Consultant on design and fabrication methods.
• Quality control of production and fabrication.
• Manage pre-install schedules, preparation, and final installations.
• Develop and maintain client and vendor relationships.
DATAPIPE - 2002 - 2019
• Director of Brand and Facilities Management 2010 - 2019
• Art Director - 2005 - 2010
• Marketing and Webmaster - 2002 - 2005
Successfully built, maintained and managed brand and brand integrity. Developed strategic global marketing initiatives driven by sales and client need through multi-platform advertising, strategic brand focused logo, events, marketing collateral, content creation, video production, phone messaging, and graphic and interior design and site brand management.
ART DIRECTION
As a key member of the creative team, including the CEO and CMO, produced all print, web, and outdoor advertising, marketing collateral, event displays, booths, stationary, business cards and id badges.
Created and maintained brand for new and existing products including logos, print and web content, video production, phone messaging and marketing collateral.
BRAND MANAGEMENT
• Maintained brand identity, integrity, and awareness.
• Established brand architecture and guidelines for public and internal facing material.
• Company logo and brand identity creation alongside CEO and CMO.
• Led rebranding of all acquired offices and facilities for United States, Europe and Asia.
• Created and maintained brand for new and existing products including logos, print, and web content, and marketing collateral.
• Led design and production of all internal and external signage.
• Raised brand awareness through the design, production, and distribution of all branded promotional items, for internal and external use, including apparel, and giveaways.
• Promoted brand through search engine optimization (SEO), web design, site updates, and maintenance.
• Designed and maintained brand aware environments for twenty-one office interiors and data centers focused on brand consciousness and corporate values.
• Led and managed renovation projects and build-outs that increased workflow and maximized office footprint.
• Implementation of office layout and design concepts allowed for greater interdepartmental communication capabilities, increased conference and collaboration spaces reducing travel and need for external meeting spaces.
EDUCATION:
Montclair State University
B.F.A. in Graphic Design and Illustration
Newark School of Fine Arts
Certification in Illustration and Graphics
ACHIEVEMENTS:
One of a three-member team, consisting of the CEO and CMO, that marketed and branded a start-up to global Managed Service Provider. Developing a lexicon for a relatively new industry, creating content and advertisements that built consumer trust and confidence in a fast paced and growing field that changed the way companies do business.
Designed, branded, and maintained twenty-one office environments and client access areas within data center facilities across three continents. Increased productivity, enhanced work-flow, and greater communication capabilities were at the core of each design which featured corporate branding (including merchandise), messaging and consistent experience.